Before any company strategy is implemented through a digital medium, it is essential to analyse the boons and bails of digital marketing. Any Customer, opting for digital marketing has to be familiar and read the terms and conditions correctly before the purchase of any product. Though digital marketing has advantages, there are many disadvantages as well. Here are some of them.

Set-up-cost.

With hundreds of digital marketing company’s advertising similar products, what would make one’s page stand out that customers would notice? The investment cost to set up an attractive website layout might be high. The initial investment cost has to be high just so that your website attracts customers.

Fraud.

It is crucial to read the terms and conditions before any customer accesses a website or purchase a product. Beware of spamming. Provide a secondary e-mail id to avoid spam messages. Give only necessary information. Any customer who uploads their information is at a slight risk of their credible information being stolen. Many companies copy the logo or even the name of a reputed company and would try to sell similar products. This fraudulent activity may indirectly put down company A’s name if company B offers low-quality products. The marketing campaign strategies can be copied too. Internet marketing involves high-level competition.

Lack of information.

The Internet can have outdated information. It is important to update your internet facility from time to time. Many ignorant customers make the mistake of buying products from the store than getting it online. Customers tend to ignore advertisements too. The Internet also has the facility to block any sorts of ads and pop up ads. Cash on delivery is a major disadvantage as it does not ensure 100% cash back. The type of age group that is targeted is an important aspect. If the product is targeted for the elderly people, in this generation, it is not necessary that the older people are tech-savvy. In this case, the company waste their resources targeting the wrong channel of marketing. Not all people have welcomed internet marketing. Lack of information on online transactions might prevent the people from buying the product. As a result, it is difficult to target the desired customers at all times.

Negative feedback.

Digital marketing enables people to give critical feedbacks about their products. This can be a boon as it helps people to compare different products based on the customer’s feedback. This creates a negative impact when a single post, a comment or a wrong tweet might cause the customers to change their minds from purchasing a product. This also ruins the reputation of the product for a long time.

Location.

In some instances, the location might be a challenge. Places, where there is no proper road connectivity, there would be no delivery to the desired location.